Sure Good Foods — International Food Trading

Global Food Trading

YOUR PRODUCT OUR NETWORK
TRUSTED INGREDIENTS AT SCALE
FRESH & FROZEN SOURCED GLOBALLY
QUALITY FOOD FAIR PRICE
GLOBAL SCALE PERSONAL SERVICE

Sure Good Foods is a Canadian international food sourcing and distribution company — sourcing proteins, produce, and ingredients from producers worldwide and delivering to commercial buyers across 70+ countries.

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70+
Countries Served
16
Global Offices
150
Team Members
2,300+
Customers & Partners

What We Source

Frozen Proteins, Produce, and Ingredients for Global Buyers

Frozen proteins, IQF vegetables, pulses, and more — sourced from trusted suppliers with full traceability.

protein

Pork

Global pork sourcing with specialty programs - RWA, ABF, GAP, Prop 12, organic, and humanely raised options for retail, foodservice, and processing.

protein

Beef

Sourcing beef for retail, foodservice, wholesale, and industrial customers — sustainably raised and antibiotic-free options with global supply access.

protein

Chicken

Poultry sourcing for retailers, foodservice, distributors, processors, and manufacturers — breasts, thighs, wings, quarters, and raw materials.

protein

Turkey

Turkey sourcing for retail, foodservice, institutional, and processing — year-round supply and seasonal holiday programs across all cuts and formats.

protein

Lamb & Goat

Lamb, mutton, and goat from Australia, New Zealand, Canada, and the U.S. — full cuts, fresh and frozen, including halal-certified programs.

produce

Fruits & Vegetables

IQF fruits and vegetables, purees, juices, and concentrates — globally sourced for retail, foodservice, beverage, bakery, and industrial use.

produce

Potatoes

Frozen French fries, hash browns, wedges, and value-added potato products — straight-cut, crinkle-cut, and steak-cut for retail, QSR, and foodservice.

produce

Pulses

Chickpeas, lentils, beans, and canary seed for retail, foodservice, canning, milling, plant-based foods, and ingredient manufacturing.

The Sure Good Advantage

Why Partner with Sure Good Foods?

Food brands, distributors, processors, and suppliers choose Sure Good Foods for experienced global trading support, reliable execution, and access to established international supply channels.

Expertise in End-to-End Supply Chain Activities

Sure Good Foods manages the key logistics and documentation required to move food products across borders. Our team coordinates pickup, delivery, Incoterms, health certificates, customs requirements, and related trade documentation to support compliant and efficient transactions. Confidently trade with reduced risk and full compliance.

Simplifying Regulatory Requirements

International food trade requires careful attention to facility approvals, product eligibility, certification, and market-specific requirements. Sure Good Foods works with approved suppliers and facilities, including operations aligned with GFSI, HACCP, and other recognized food safety standards, to help customers access new markets with greater confidence.

Trade Finance & Risk Management

Cross-border transactions can create cash flow, currency, and payment risk. Sure Good Foods supports customers and suppliers with practical trade finance solutions, competitive payment structures, and foreign exchange management to make buying and selling easy.

Global and Scaled Supply Leverage

Sure Good Foods operates through an established global sourcing and trading network. Our purchasing scale, supplier relationships, and container-level programs help customers access competitive pricing, reliable volume, and product options across multiple origins.

Customer and Market Connectivity

Sure Good Foods connects qualified suppliers with buyers across retail, foodservice, distribution, processing, and industrial channels. Our market knowledge, sourcing access, and trading relationships help customers identify opportunities, manage supply needs, and expand into new markets without building the infrastructure alone.

Industry Affiliations

Recognized by Leading Food Trade Organizations

Active members of the leading trade associations that drive standards and market access across the global protein industry.

Canada Pork International Promoting Canadian pork exports worldwide
Canadian Meat Council Canada’s national meat industry association
USMEF Advancing U.S. meat exports to global markets
USAPEEC U.S. poultry and egg export promotion

Our memberships in these leading trade bodies reflect our commitment to industry best practices as an established global trading partner.

Getting Started

Our Sourcing Process

A straightforward path from first conversation to ongoing supply.

01

We'll Help You Find It

Tell us what you need: product spec, origin preference, volume, and delivery window. Our team assesses availability and comes back with options.

02

Offer & Negotiation

Sure Good Foods sources from its global supplier network, negotiates competitive pricing, and presents you with a confirmed commercial offer.

03

Logistics & Delivery

Sure Good Foods handles purchase orders, customs clearance, documentation, and coordinates delivery to your destination — worldwide.

04

Ongoing Partnership

We streamline repeat orders, provide real-time market intelligence, and source new products as your needs evolve.

Contact

How can we help your business?

Producers looking to expand beyond existing sales channels can contact Sure Good Foods for access to our domestic and international buying network and price and market discovery. We will help you assess demand, identify suitable markets, and connect with our global buying network across retail, foodservice, distribution, processing, and industrial channels.

Buyers looking for consistent, reliable and fair-priced supply can contact Sure Good Foods for approved product programs, competitive pricing, origin options, and category-specific sourcing support. We help match product requirements to the right suppliers, formats, certifications, volumes, and delivery structures.

Share your requirements below to discuss your supply needs, pricing objectives, market access opportunities, product specifications, and how Sure Good Foods can help strengthen your commercial position:

Sure Good Foods

info@suregoodfoods.com
+1-905-286-1619
2333 North Sheridan Way, Mississauga, ON L5K 1A7, Canada